2009 Wrap-Up
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All I can say is thank you to Sarah Haskins of current tv for watching "hundreds of hours of ads" this year so I didn't have to. This fun video about her observations reveals that we've still got a long way to go, baby. Sarah thought that maybe we can't be perfect wives, mothers, career women, and super-hot sex babes all at once. But then she turned on the TV and remembered that an abundance of stuff makes anything possible. When you're a woman, happiness is just one purchase away.
This video is a perfect testament to why 90% of women feel misunderstood by advertisers. And once again, I will connect that statistic to another: only 3% of creative directors are women. Let's hope 2010 is the year of bringing that first figure down and the second one way, way up.
Labels: advertising to women, Current TV, Marketing to women, Sarah Haskins
Please leave your thoughts and opinions in the comments section below, even if -- no, especially if -- you don't agree with what I've written.
posted by Kat Gordon @ 8:01 AM
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