What's Your Blanket?

Any marketing firm can pontificate until they're blue in the face about what you're doing right and what you're doing wrong to capture your share of the mom market. But after a gazillion PowerPoint slides and bar charts, it crystallizes into a single question:

What are you doing to care for the caretaker?

Moms are so busy feeding, diapering, driving, snuggling, burping, laundering, bathing, and comforting others, they barely have time to take a breath.

To get noticed by a mom, you must support her in the exact way—and in the exact moment—when she needs it. We call it the "What's Your Blanket?" phenomenon. Here's why:

Several years ago, in the throes of raising babies, our founder Kat Gordon had one weekly escape: to her 7:30 p.m. Wednesday yoga class. At the end of the class, when the challenging stretching work was done, came the savasana. The lights were dimmed and students were invited to simply close their eyes and enjoy a well-earned relaxation.

At this precise moment, as if by telepathy, the instructor would ask, in her hypnotic yoga intonation: "if you would like a blanket, place your hand on your stomach."

No need to get up.

No need to speak up.

No need to even open your eyes.

Magically, a yummy, warm blanket would be draped over your reclining body, as if by divine intervention.

This, in a nutshell, is precisely what every mother longs to feel. That someone has anticipated her needs and given her the most effortless way imaginable to have them met.

If you can do this, you will be rewarded with customer loyalty you never dreamed possible. And Maternal Instinct is here to help you do just that.

Copyright , Maternal Instinct

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