About Us

Maternal Instinct is the brainchild of Kat Gordon, an advertising executive and mom who has spent 20 years marketing credit cards, cars, wine, magazines, jewelry, hotels, software, phone service, and much more, for some of the world's most recognized brands.

When her own children were born, Kat found she had a special talent in marketing to moms. After years of imagining herself as the target audience (everyone from brainy software developers to penny-pinching vacationers), Kat was finally able to turn to herself for inspiration and ask "what would make my sleep-deprived brain sit up and take notice here?"

As she began helping clients in the mom business with strategy and copywriting projects, Kat realized she'd tapped a vastly underserved market. There were the "little brands" who couldn't afford big-city agencies but still wanted quality creative from someone who knew how to market to moms. There were the "big guys" who rounded out their multi-million-dollar-agency roster with smaller, more nimble firms who could get quality work done quick. And everyone in between.

As the need grew, so did a plan. Kat began assembling a team of her favorite, most talented colleagues who could art-direct, web-design, media-plan, and focus-group truly inspired creative.

In January 2008, they joined forces and Maternal Instinct was born.

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