I'm embarking on a week-long study of choice. Not the political kind. The kind that marketers offer you (or not). It could be different flavors, shipping schedules, payment options, or email frequency.

It could be a choice of charity for a cash back donation, mild/medium/hot sauce, indoor or outdoor seating, smoking or non-smoking, morning or afternoon appointment, red or white, FastPass or cash. I have a theory about how choice affects customer satisfaction, especially in the mom market.

This is where you come in. The more perspectives I get, the more informed blog post I'll write about choice in the end. So...please keep your eyes open this week for what choices you are offered in the course of your daily life. Write 'em down and put them in the comments section of this post. Or email them to me. See, you've got one choice already!

Labels: choice, Customer satisfaction

Please leave your thoughts and opinions in the comments section below, even if -- no, especially if -- you don't agree with what I've written.